C2 Music
Tuesday, 04th of March 2025
DO NOW-
1.how many media exams are there- 2
2.what percentage of the overall mark are the two exams- 70%
3.component 2 is worth what percentage- 30%
4.what is the main purpose of all media- to make money
5.name two places you might see a music video- youtube, adverts
MUSIC VIDEOS AND ONLINE MEDIA
-to entertain
-vibes
-to create a story
-for movies
-meaning
-relatable
-entertain
-having a connection with the song
-to convey the meaning of song.
-to promote the artists image , identity, talent, or status for an audience.
-to showcase or promote the artists musical prowess for a specific audience.
performance
main focus on artist or band
preform to camera
lip singing
perform to cameras
usually filmed and edited like a movie
waterfalls-
-mix
-male dies who doesn't listen to hid mum, water women dancing
- they tell a story through lyrics
A lonely mother gazin' out of the windowStaring at her son that she just can't touchIf at any time he's in a jam, she'll be by his sideBut he doesn't realize he hurts her so muchBut all the praying just ain't helping at all'Cause he can't seem to keep his self out of troubleSo he goes out and he makes his money the best way he knows howAnother body layin' cold in the gutter, listen to me
Don't go chasin' waterfallsPlease stick to the rivers and the lakes that you're used toI know that you're gonna have it your way or nothing at allBut I think you're moving too fast
Little precious has a natural obsessionFor temptation but he just can't seeShe gives him loving that his body can't handleBut all he can say is, "baby, it's good to me"One day he goes and take a glimpse in the mirrorBut he doesn't recognize his own faceHis health is fading and he doesn't know whyThree letters took him to his final resting place, y'all don't hear me
Don't go chasin' waterfallsPlease stick to the rivers and the lakes that you're used toI know that you're gonna have it your way or nothing at allBut I think you're moving too fast
Ah, c'monI seen a rainbow yesterdayBut too many storms have come and joinedLeavin' a trace of not one God-given rayIs it because my life is ten shades of grayI pray, all ten fade away, seldom praise Him for the sunny daysAnd like His promise is true, only my faith can undoThe many chances I blew to bring my life to anewClear and blue and unconditionalSkies have dried the tears from my eyes, no more lonely criesMy only bleedin' hope is for the folk who can't copeWith such an endurin' pain that it keeps them in the pourin' rainWho's to blame for tootin' 'caine into your own veinWhat a shame, you shoot and aim for someone else's brainYou claim the insane and ain't this day and time for fallin'Prey to crime I say the system got you victim to your own mindDreams are hopeless aspirations in hopes of coming trueBelieve in yourself, the rest is up to me and you
Don't go chasin' waterfallsPlease stick to the rivers and the lakes that you're used toI know that you're gonna have it your way or nothing at allBut I think you're moving too fast
Oh, you're moving too fast
Don't go chasin' waterfallsPlease stick to the rivers and the lakes that you're used toI know that you're gonna have it your way or nothing at allBut I think you're moving too fast
superheros-
- narrative-conceptual
-Don't die on me
I said
Young black king, don't die on meYou're my brother, you're my keeperI need you to keep an eye on meAnd no more fighting on the streetsWalking 'round with all this pride on meShit, shit's tough for us alreadyKnow that you can still rely on mePlease, just stay alive for me
And my young black queens, don't quit now (yeah)You're the only ones that got usI could never let my sis downYou been too strong, for too longYet, still you never sit down, wowThat's the power of your lovingAnd it's worthy of a king's crownAnd still you never let your kings down
Even though most times, we don't deserve itThe picture isn't pretty, but it's perfectTedious pressures, so then I curve itSerena or Venus, the way I serve itI'm Mallory Blackman, the way I sell booksI jump on the stage, and then the world looksAll that banging' on my door, had my girl shookNow sorry officer, I only sell hooksLeave me aloneEvery little L I took, I hold it close to homeLive and you learn, they'll always hate me for my toneFor the shade of my skinAnd not the courage of my bonesNow, I'm misunderstoodNow, I'm feeling like Nina SimoneThe way I toured the worldWould have thought that I was SimsSee her on stage, I know that women can be kingsI know that's fucked, they're overlooking what you bringI know shit's all good, but it's just the little things
Black queen you're immaculateIt's coming at the worldThey ain't ready for your magic yetAnd that was never your faultMan, I guess they couldn't hack it yetWorld domination, and you ain't evenTaken off your jacket yetSo effortlessly fabulous
And my young black kings I hope it pays offGo and show 'em what you're made ofTrying to scare us with some thingsThat we are no longer afraid ofMen are superheroes, let me see you take offI pray you never take your cape off
Even though most times, we don't fly straightIf I trust you bro, I promise we gon' die greatOur burdens are heavy, but we ain't light weightsOur parents were legends, they had to migrateSo that's a reason not to sit around and chat shitI'm from the place where Michael Dapaah made a smash hitWhere you can be a rapper, if rap you sickThey're screaming, "What a flippin' time to be a black Brit!"We so alive, whole world gone out their mindsBut no we ride, tried to push us all to the sideWe know our rightsNow we get the whole of the pie, then go insideWhen you see that merky flag in the skyJust know it's IThe way I topped the chartsWould've thought that I was DaveI am young, black, beautiful and braveKnow that it's fucked, they're overlooking what we gaveI know shits all good, so we pray for better days
Pray they better than before (better than before)Young black king, you are everything and more (you are everything and more)I know one song's not enough to settle scores (not enough to settle scores)But from the bottom of my heartMan, I hope you're getting yours (getting yours)Man, I hope you're getting yours (getting yours)
Young black queen, get your shine onAll I see is innovators, and a bag of iconsYou can go and ask the whole worldWhere they got they style from?That's you, that's us, God's timeAnd he never gets the time wrongI guess we just some ticking time bombsWe soon blow (boom)
I can make world come trueAll my dreams will see me throughAnd if that won't get me downMy dreams will turn things all aroundWith a smile upon my faceI can see a better placeDoesn't matter what may come my wayBelieve me now, I will win some day
Friday, 07th of March 2025
DO NOW-
1.to make money
2.to tell a story
3.to entertain and profit. to showcase artists other skills
4.performance and narrative
5.lip-singing, edited like a movie, close up of the artist
1-performance
2-shows how if Taylor was a man she would be living lavish lifestyle
waterfalls-the lyrics link to the video because of the waterfall where they keep dancing as water people and during the start it seems like the woman either lost her son or he lost his mother creating a deeper meaning to the song
superhero-the lyrics talk about brothers and sisters and its to male an awareness about black lives matter and how they need to be cared about by other people
the man-the lyrics talk about how she thinks she would be treated as a man and what she expects men are treated like, living lavish life styles and having loads of women on a yacht showing that he can basically buy any woman he wants but when the ,men are older they marry a beautiful young women.
Taylor swift- Spotify- sound cloud- bbc- news- radio
TAYLOR SWIFT
OWNER SHIP-
record labels are companies that make contracts with artists release their music. Record labels usually fund costs of producing distribution and circulating to music to audiences
there are three big labels that are major are warner music group, universal music group and sony music
they invest in what they will, think which will be successful
Friday, 21st of March 2025-
DO NOW-
1. NICHE
2. star persona
3. development of Digital technology
4. personal identity and social interaction
5. buy physical copies of the music
TLC- WATERFALLS
L/O- to explore the historical case study
the group was originally formed as a fusion of R&B and hip-hop. TLC combined the smooth and soulful elements of RNB and the tougher, more street approach of rap, to create a girl group with a tomboy image
the first scene and the first verse describes a mother-son relationship in which the son resorts to unorthodox methods to make money, his greed , his 'waterfall' ultimately leads to hid death.
a different man with a different waterfall he is chasing . specifically his insatiable physical desires results in him contrasting a HIV
MEDIA LANUAGE-
-blends 3 types of music videos into one
-young boy dying from drug deal
-an adult male dies after contrast HIV which then developed into AIDS caused by unprotected sex
-clear illustration
-for example there is a mother literally gazing out of the window at her son
-shots of different members of the TLC
-dancing
-direct adress
-close ups on faces
-band apear as water spirits
-liquid version
-effects to portray the ghost effect
-special effects
-use of sound - adding more realism
MISE-EN-SEN
-in the first scene the boy is wearing baggy clothes in all black which can be interpreted as bad news
-props- money-gun-drugs-bags
-dimmed warm lighting
-location the street corner
-the expensive car
-outfit connotes danger
-second scene is not wearing very much clothing and goes straight in with his desires.
-dark eyes with lightened skin tone shows how he doesn't recognise himself showing that he caught a HIV
-props-condom-picture frame
-stockings
-mirrors
-location- bedroom with an open ocean view door
-semi-naked actors
-tangled sheets
SYBOLISM-
-communicate meanings
-drugs are not shown
-not a clear diagnosis for HIV
-AIDS are shown by the skin deterioration
-and a montage of photos of the females previous boyfriends
SPECIAL EFFECTS-
-the transformation from dancing on water to being a water dancer
-the ghosts
-opacity
-lighting
-makes the disease seem more like a magical curse than a sexually transmitted illness
-expressionistic rather then naturalistic
-expression is more of an artist movement being more inner emotions
-tend to have quite romantic narratives
-shows both temptations of sex and crime
-have a much more serious message
-sex leads to death
-over drugs use
-growing street violence
-overgrowing HIV populates
-in the 90's biggest girl band
-produce about actual issues
-age- Teenagers and young adults- sexually active but fairly responsible
-gender- any gender mainly males such as they are shown as more irresponsible stereotypes- girls are shown as anitsteryeotyvpical in this
-the band- water spirits-self aware of all the issues, trying to get their message across to people and the younger generation
-social issues- sympathetic , wanted to send a message without preaching, the young black man is not there for stereotypes hes there to show that he was just trying to make easy money which can be in the category of stereotypes
HOMEWORK-
Social and cultural context-
-The product reflects that in society at the time showed the use of media language by showing the aspiration on the cover poster saying 'sweating like a pig, feeling like a fox' which the pig indicates how she looks out of her comfort zone, can be presented as round but the fox indication shows her to be feeling beautiful and confident in her own skin. The genre conventions on this advertisement show the topic of working out when you dont feel up for it. The representations for this advertisement can also come into themes and values which make her out that she is comfortable and a idol for many women struggling.
-the product reflects what was normal in the time in which it was made through aspects of its production this could be shown by the lighting and effects in this advert. the distribution and marketing could be shown in adverts, social advertisement . billboards and even in trains for the marketing side of it. The audience consumption is used by the multiple women that started getting involved in working out and going to this dance workout creating a massive campaign of women breaking labels.
Tuesday, 25th of March 2025
DONOW-
1. what three types of music videos does waterfalls incorporate- performance , narrative and conceptual
2.what two genres are TLC commonly thought to bring together- rnb and hip hop
3.give two examples of how media language is used in waterfalls to create meaning- band status, HIV status
4.is waterfalls expressionistic or naturalistic- expressionistic
5.name three areas of representation that you could discuss in waterfalls- age band ethnicity
TAYLOR SWIFT : THE MAN
this video breaks usual music video conventions
the office represents work and money and business
the subway shows transport and dark and cramped showing no space
the park shows refreshment and relaxation to show a positive impact on being a man
the choice of location is to show where women most likely get sexism comments from men
the other settings we have seen include a yatch a tennis court
these settings reflect wealth and they pay gaps between men and women
the hero is Taylor Swift
the character of the man could be described as the false hero, according to propps character roles, as Taylor swift is unmasked as the real hero at the end of the video. This is highlighted by the credits written by and directed by , encouraging the audience to view her as a powerful and successful women
SWIFT references her own media
Clothing codes and props- dressed in a full blue suit and a Burgundy tie , the red in the burgundy can represent wealth and higher view, the blue suit shows he knows what he wants and the way he dressed on the boat shows he can get anything we wants.
Colour palette- red - wealth and royalty with higher status, the colour blue shows calmness and relaxation and yellow can also show wealth and happiness.
Gesture codes- the man is man spreading in the subway as he knows he can get his way and most woman wont stand up to a man because of their normal reactions and because they get paid more and a lot less sexualised then woman it shows they can be comfortable wherever they are. he also flicks the cigarette ash onto the woman and she just lets it happen does not say a word for him and by the look on the woman face she looks like it has happened multiple times before.
Technical codes- the camera work zoomed in on the scene of the cigarette to show the woman reaction and how she is unbothered, the man is also very commonly on camera right in the centre which shows he is the main attraction throughout the whole video, it could also be how when he woke up with a female in his bed after he gets up and walks into the hallway he has a picture on himself in blue and black to blend in and he camera zooms n that showing an exact replica.
-CONTEXT-
men- as very much the higher and more favourite by everyone.
women- do not get shown that much in the music video other then when the man is involved such as all of them in bikinis and the ones at the par calling him the best dad .
Taylor swift- she is represented as the director and the creator as the whole video is about how she thinks it would be like if she where a man.
Inequality- during this video men and women are not treated the same men are most definitely treated as they are much more higher up not just with money and their pay increases compared to woman but how they look after kids how they spend their money, what they do with it while women are just trying to do their best with it and men keep disrespecting women.
HOMEWORK
-How do music videos reflect the time in which they were made? Refer to waterfalls (TLC, 1995) to support your points-
-
Chasing waterfalls by TLC : the song expresses how people chase intangible dreams without no thought of what may happen, the consequence. The music video is to be dedicated as a warning to how society was during 1995 during this time HIV was a very serious contraction where it was spreading very drastically .
Peoples relationships throughout the music video are shown, as i.e families a mother and son
sexual as male and female lovers,
drugs, death, health.
The music video show a female looking at a photo frame of many males, and this is a symbol of past relationship and the effect of unsafe sex and now health is effected. now death from HIV . The video is also trying to promote safe sex as left eye would wear comdoms attached to her clothes.Waterfall- is casual sex. and natural obsession for things you shouldnt have as temptation.waterfalls_ is also money and respect by dealing drugs. the song touches on the dangers of drug use and illegal trade.The metaphor of the waterfall to represent a path, which seem beautiful and tempting but actually deadly and destructive .
Friday, 28th of March 2025-
Overview - superheroes was released on 13th December 2019 as part of stormy's second album. Heavy is the head. The video for superheroes premiered on 9th of September 2020 when it was shown in school classrooms in London, Glasgow, Dublin and Manchester.
subverting music video conventions, superheroes does not include the artist performing the song. it is entirely narrative based.
has a optimistic feel throughout the whole music video.
stormz'y has a part in noughts and crosses
little simz is a music artist/rapper who is an inspiration to the girl looking in the mirror.
MEDIA LANGUAGE
- clothing and props -- they way how they are dressed are in tracksuits and stormzy is wearing a tight shirt with what looks like suit pants which shows he wants to help and be comfy , one of the props that call out a major lot during this video is the noughts and crosses book, this book talks about equal rights and talking about what the economy would be like if racial connotations switch place such as coloured being much more higher and valued then whites.
- lighting -- the way how the lighting is used could be the colour of the sky as a rosey pink showing relaxation and safe , which can reasure the coloured population as well as the light around all props.
- technical codes -- the camera focuses on the book when shown to the police, could also be then it zooms in on the pens when they all go flying towards the whiteboard.
-CONTEXT-
shows representation of the pandemic of COVID-19 by all the face masks they are wearing and the protest and the march for black lives matter after a black man got killed by a white police officer.
men-women -- talented creative scene in the music studio , both genders are represented as quite inspirational throughout the whole video. (gesture codes)
stormzy -- really positively black role model and to inspire the younger generation
inequality --
family -- all shown positively such as a single dad girl taking acre of her grandmother
HOMEWORK
How do music videos reflect the time in which they where made? Refer to waterfalls (TLC , 1995) to support your points.
-music videos can reflect the time they where made by the they are sung and even the vocabulary and terms used during producing and lyrics made towards the music video. for example some of the terminology from 1995 that is also used in TLC waterfalls is jam, seldom, ray, God-given, anew and toothin these where used doing the lyrics , for example ' leavin' a trace of not on God-given ray is it because my life is ten shades of gray i pray all ten fade away Seldom praise him for the sunny days' however the line in the lyrics " my life in ten shades of gray" theoretically could be in terms of race and the racial comments that may of been received during this time where there was a lot of racial comments and deaths , but also there was a lot of coloured race moving around such as to the United Kingdom which could of made them a much larger target then wheat they already where.
The lyrics also pay attentions to HIV's and during 1995 there was major HIV cases and there was no cure and it was very drastically spreading, they talk about HIV's in the lyrics 'little precious has a natural obsession for temptation' and 'One day he goes and takes a glimpse in the mirror but he doesn't recognise his own face, his health is fading and he does not know why, Three letters took him to his final resting place' the fact that the three artist of this song bring this up is to talk about the issues resolving around HIV and the fact it being three letters long also ties in quite well, while there wasn't only HIV spreads and there was also serveraly bad drug usage and drug addictions during this time lapse.
Tuesday, 01st of April 2025
do now-
1. how does superheros challenge the conventions of a music video mainstream- no performance aspect
2. name two intertextual references in superheroes- noughts and crosses, toy story
3. give two examples of how media language is used in superheroes to create meaning- stormzy low angle shot, role model
4. which character in superheroes play the proppian hero role- stormzy and all the other characters once they have transformed
5. name two areas off representation - racial
THEORY
# Stuart Hall came up with the idea that media producers encode
messages with intended meanings, but audiences actively decode these messages based on their own experiences and contexts, leading to diverse interpretations.
Hall identifies three potential ways audiences might decode a message:- Preferred/Dominant Reading: The audience accepts the intended
- meaning of the message.
- Negotiated Reading: The audience partially accepts the intended meaning but also incorporates their own interpretations and perspectives.
- Oppositional Reading: The audience rejects the intended meaning and interprets the message in a way that contradicts the producer's intent.
preferred-would be for the young black audience to embrace the positive message of strength and hope in the song and feel empowered and inspired by stormzy and the other role models featured.
oppositional- might come from an older audience.
WEBSITE AND SOCIALS
WEBSITE AND SOCIALS
online media-
-its a place to sell merchandise, an important revenue stream for artists
-to help promote their brand, through tie-ins to an album release
-they make money each time somebody visits the site
-they make money each time somebody visits the site
-a place for fans to connect with the artist
Friday, 04th of April
DO NOW-
1. hyperlink
2. as that they can help . in a more personal way
3. optimistic and emotionistic. entertainment and personal identification
4. entertainment and education
5. preferred, negotiated and oppositional
ONLINE MEDIA
To direct fans to their social media accounts-- one important reason for musicians to have websites is too direct fans to all of their various social media accounts. With so many social media platforms that artists are expected to appear on , it is helpful to have one place where they are all listed .On Swifts website , the bottom right-hand corner of the landing page. has a navigation bar, with links to seven different social media platforms.These include youtube, where official content like music videos are released , as well as TikTok , where more spontaneous video-content can be shared with her fans.
to help promote a new album and tour--links to stream and new realeses to keep the audience and fans updated and the shop on her website allows her fans to purchase of her site which keeps in an income.
to help promote their brand, through tie ins to an album release--by mentioning their brans in videos such as the bran name and their website might be in links they can also be in trailers or adverts bringing a larger and quicker audience in.
its a place to sell merchandise, an important revenue stream for artists--by selling their products and advertisements towards their merchandise.
do stormzy at home
personal identity--Taylor shows personal identity by directing and being an actor in her own music video being the man and the main person with prosthetics
personal identity--stormzy shows identity because of how be represents racism and how he must of been treated and how the world treats his people.
information--Taylor shows information by putting her point out about what she would be like if she was a man, shown by stereotypical representations of males.
information--stormzy shows information by talking about noughts and crosses which shows what it would be like if race was the opposite way round , and also how he represents the racial comments and communication.
entertainment--Taylor produces entertainment by being an influence to society and showing how to imply a stable and loving relationship with people.
entertainment-- stormzy by being an influence to society.
SOCIAL MEDIA
- to advertise their products
- to get videographers and [photographers attentions
- to make money
- to gain following
- to advertise videos or films
- posting their personal life
- personal life updates
- marketing updates
- self-promotion
- building a strong brand
- managing public perception
- apologising for mistakes
- treating fans like friends
- teasing
- sharing personal moments
- for business
1- an artist can use their social media profile to promote themselves by possible posting a photo in. a certain designers clothes . to grow their business.
2- by posting something the fans are aware of such as posting for teasers for the audience to keep them intrigued with either songs , albums and even products and merchandise by using tweets also goes world wide and if there is a similarity to what the viewer is looking at the advertisement or post will come up as a recommended which makes producing and advertising much easier .
3- when they are posted and shown as a representation of what is in stock right now or something new that is coming out , most influencers and artist post and pin what is currently most popular so that their viewers can go right to their page and see what is currently popular or new.
4-it shows branding and how they presnent themselves , if they put a bad or innoproprita
HOMEWORK
Stormzy --
Stormzy --
through various platforms, including social media, his website, and by responding to questions on platforms like Reddit and Quora, as well as fact-checking Wikipedia and replying to YouTube comments. He also uses his influence to advocate for racial equality and provides opportunities for Black people in the UK. he is a large influence to the black community while his video went viral during
the pandemic and made him a large audience all because of it and helping
others create a different view on life which helped change racism and inequality
Taylor Swift--
personalized interactions, social media engagement, and by making them feel like part of a community, often using subtle clues and "Easter eggs" to enhance their experience .
this helps her reach a wider audience which can then lead a wider audience which then she will have a uch more positiver and lively intteractions with
ADVERTISING CONTEXT HWK #2
ReplyDeleteExcellent - well done!