ADVERTISING C1A

Friday , 1st of December 2023

ADVERTISING & MARKETING 

L/O : to explore the aims and connections of print advertising

this is raising awareness by showing the little boy getting hit by the car because the driver is on the phone and not even looking at the road and the women is looking at maps and the man instead of keeping an eye out .

i chose this print advert for inform and educating because it shows people in different countries that are struggling with dirty water and not clean food which can cause very serious health problem so more people in this day of age need to be educated about it .

i chose this for persuading the audience because its trying to convince you to buy a coke to share with you and your friend so that the company would end up with much better profits

this one shows how the company that made the shorts made an easy on and off , this can create a much wider and unique selling point 

Wednesday , 6th of December 2023

ADVERTISING AND MARKETING 

L/O ; to explore the codes and connections of print advertising 

-the expected elements that will be included in products from particular media forms and genres .

trying to get the audience to buy the product ,

they show that by making this product look appealing and for example - tasty , looks good , good product , useful etc,

the layout has made it look like the alcoholic beverage is floating out of orange skin and have laced it right in the middle big and bold to make it the main focus , the design represents the outline of the drink

1. imperative , repetition 
2. persuasive , aliteration 
3. word play 

intertextuality-

willy wonders chocolate factory 

-Wednesday , 10th of January 2024-

-DO NOW-

-wealthy man

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- they show off quite a wealthy lifestyle because of what they are wearing and the sweets/chocolate are known as quite high and popular treats 

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HISTORICAL ADVERT SET TEXT

L/O: to explore the context and representation in the historical set text

in the 50's more people had more money that they could spend more money on sweets

1. the woman in the advert is represented that she does all the housework so she's a house wife , he bought her a hoover so she can hoover up the house , this advert is aimed at men to buy their woman a hoover to clean up

2. very sexist , they say that chefs do everything but cook but the woman still has to cook so he is saying how she is the only one doing the cooking. 

3. in the advert the little girl and the mother is in a apron sorting out flowers with the little girl carrying a tray while a little boy is playing about wit the dad just sitting down relaxing , shows how the women where made to do all the housework

4. they are showing the women representing that she is at mens hight for a shoe , they are told to clean shoes n do everything for the man , where it is saying ' keep her where she belongs "  its shown how the women where belonged by men. 

In the 1950's the men where dominated and where a male dominated society where women would do everything at home like take care of children , cook , clean and be a good house wife . while men relax and let all the women do stuff the men would go to work but still expect his wife and daughter to be doing all the house work and to be in feminine clothing such as dresses at all times , women where expected to do whatever the man says and then men just do whatever they want . 

- how can we see gender roles of the 50"s in this advert- 

the man is framed in the centre of the advert , controlling the situation - the effect is everyone looking at the man in the centre of the advert there he is shown as the main person  .

the women in the advert are both dressed like the sweets and kissing the man as they reach towards the chocolate tin in his lap- the effect is he man gets to choose between what woman and what sweet because the women are dressed up as his probably favourite sweets and that makes him have to choose , it also shows who has the power in the advert .

green - the man in the advert is shown as the more dominate

yellow - the advert shows that the male has a choice n the women do not , he gets to choose they get chosen

blue - shows him as wealthy and higher up then most people 

pink - 

-Wednesday , 17th of January 2024-

Connotations and Denotation 

LO: explain the difference between these two terms

Connotations -  what you associate with something 

Denotations - what something is 

ANALYSING ADVERTS 

L/O to build the skills needed to analyse and evaluate adverts .

advert 1 ,  royalty guards , showing how guarded and safe the broadband is .

advert 2 ,  the text referring to a women saying it , the logo shows the company they don't even need the full name they just need the m .

advert 3 , showing how the car is known as a race car and how it evolves in speed every new model . 

advert 4 , hulk , showing how even when the hulk get injured this bandaid can even help showing they are strong n big so they can help anything is it can help the hulk .

positive - interested , curious , handicapped , nosey , disabled 

negative - inquisitive , crippled , retarded , nosey , disabled 

LOGO-

Friday 19th of January 2024

rhetorical question - writing to perswade for example - "who wouldn't want to be a millionaire"

repetition- time after time

alliteration- consecutive words such as - " fun fact Friday"

emotive language- when writers use language in a way that makes the audience emotional

opinion as fast- where you have a very fast opinion on something after a short amount of time 

celebrity endorsement- a well known person that endorses a product/brand or Business

hyperbole-a figure of speech involving emphatic exaggeration or overstatement

facts and statistics-the amount of something like - how many people living in that area , how many people in that school or workplace

direct address - speaking directly to the audience

imperatives- showing the media language and how the media is presented to the audience 

1. rhetorical question

2.emotive language

3. hyperbole

4.imperatives

5.alliteration

 

i chose this one because it shows how big and supportive/conductive the product is by just being able to tell which marvel character it is because it is a well known hand-

books arn't written , they're rewritten 

Wednesday , 24th of  January 2024

DO NOW-

-GENDER STEREYOTYPES-

 male- muscular , manly , dominant , tough , protective , boys wear blue , men are superior over women, provider , intelligent , direct , 

female- feminine , house wife's , stay at home , emotional , option , girls wear pink , sensitive , women wear makeup , creative , bossy ,

CONTEMPORARY ADVERTS

L/O-to understand the techniques used in contemporary adverts 

The brand identity of fiat shows how they come in multiple ranges of colour , super smooth ballpoint design , has a twin gear engine and low emissions showing " no road tax" has an old school look to the car with the smooth pool ball design rooftop , they are light hearted because they are not taking themselves seriously by jumping around and sitting on the roof ,  they are a slook fiat 500s , has a stunning pasodolbe which can show its a fashionable piece , it is also a sport car due to the fact that on the cover of the advert says "sport up" and on the advert aimed at females it says " life's too short to wear a boring car " which can show the car as looking good and that it might have key features to it , in the background the one aimed at males has teal and green with a red fiat 500s which are shown as more masculine colours however with the female targeted advert has purple and orange and a yellow fiat which are more feminine colours and the car brand makes it look like how the car makes both genders happy to drive it and will not disappoint to make the driver happy , they also have an updated version of the car very often , they are a cheerful , fun and the style of the car , they are designed to look like a fashion magazine article 

media language has been used by the main font showing the shape of the car like the smooth edges , 

 Friday , 26th of January 2024

-DO NOW-

main image , designs , bold text , product , branding , logo , slogan , anchorage text , lots of colour 

CREATING ADVERTS 

L/O; to use our understanding of adverts conventions to create advertisements

 

do you ever get tired of your umbrella flying away , me too , instead fly away with it ? our Qukipet umbrella hat will do just that .

you injure yourself from cooking bacon , wear it instead

Wednesday 31st , of January 2024

WOMEN ADVERTISING 

L/O ; to evaluate how women are represented in a variety of adverts , so that we can apply this to the set text for the exam .

-that boys seem to be more confident to do stuff without feeling judged 

-girls feel like they would be more judged for trying new things 

-both genders seem to really like doing and participating in sports

 

This Girl Can campaign was launched in 2016 nationally , sport England funded but the advert was not made to make money , was made for women to push themselves to do something without feeling judged and without feeling bad about yourself ,  the fear of judgement which keeps holding women and even men from taking part in sport of any kind ,  shows multiply women different body types , religions and the lot , has 2 million women to get involved with sports but however it has now encouraged over 13 million women to get more involved in sports , activities and stuff that they originally think they would get judged for .

The message the convey gives is that they can do anything , they don't have to be a male to do sports if they want to do it they can do it .

1. the female in the advert is represented as a young woman , the way she is dressed make it looks like she's quite an active person and the clothes that she is wearing such as a sports bra , headband , hair up and i wanna say leggings , they have the sports model climbing a rope which shows the type of sports she does . She looks like she is mentally strong and physically strong

2. the female is shown as a runner , mainly a track runner due to the hight that her knees are up to and the thin breathable clothing , she is a woman of colour and different nationality , with the quote " more move . more better " must be implying that the more you move the more better you will feel about yourself , the angle of the camera  is in a way that it is able or focus on the woman and show how hard she is working on her running shows that she is slim and physically and mentally strong

3.the female is represented as a track runner getting ready to get in her starting position , her sport means she must be confident in yourself if you don't feel confident she will end up feeling like she will not complete , she is mentally prepared and her facial expression your can tell that she is confident that she can win . very slim , athletic and strong

this print advert shows a quote saying " sweating like a pig , feeling like a fox" shows that when she runs it gets her tired and she is sweating a lot , but she feels as light and elegant as a fox and looking sexy , however the nike and Adidas adverts show then on sports but not being tired , being slim and being your perfect image of a sporty female , nike and sports companies show their models as professional companies however with the This Girl Can advert shows that this woman is in fact not a athlete or anyone professional she is average woman wanting to do sports and activities and enjoying it. 

Frida , 2nd of February 2024

DO NOW-

this advert can get a wider range of audience to more women by showing everything that they are doing in the advert this can also show that they do not have to be able too do just one thing and that they can do multipul and be freakishly good at it .

ADVERTISING SET TEXT 

L/O : to analyse the construction of the this girl can set text

-SWEAT--improvement , wet , smelly , progress , active , gross

-PIG-- sleepy , lazy , barely moves , fat , big , ugly , dirty , muddy 

-FOX-- cute , sexy , attractive , active , clever , resourceful , fly , pretty , rare

The 'this girl can' campaign is a campaign that encourages women of all ages to do whatever they free to do without feeling judged because they shouldn't have to be afraid to do stuff that they enjoy , they add the quote sweating like a pig , to show you might not look the best or smell the best while doing it but where they say feeling like a fox they feel attractive and amazing while doing it and the way they feel after makes them feel better then ever .

the connotation of the font style is that they are using serif because it is a more feminine looking font style and much much easier to read and see the background of the women working hard and feeling happy .

The meaning of the connotations for this main image would be quite inspiring for anyone because its not anyone known its just a lady trying her best in her 30s to feel her best , the image taken is a centred mid shot showing her hips up to show how her body is and how much she is sweating however with the shot they took they can see how happy she is and that can inspire anyone , like the way she has her hair back its really messy in a bun but messy because of all the work she has been doing she is also however wearing no makeup so she can feel herself and so non of the hard worked sweat comes off of her body , her clothing choice is just anything random , something loose and something to keep her cool and breathable. The fact that she has her eyes closed is showing she is tired but happy by the great smile on her face , this also shows that she is very clearly enjoying her class of a dance workout , In the picture you can also see various different age groups of women but doing the same thing so it shows how this campaign is for every age of women so the shouldn't need to feel judged by anyone  

The use of the hashtag will always connect someone who likes this will connect other women who like this type of stuff and it is free advertising and more females will know about it and continue to use it 

The similarities within these two print covers , they have the same style of photos with the main image in the Centred but however have same font with both same advertising methods such as encouraging the audience to have what they have for example the chocolates from the quality street and the confidence from the this girl can print advert . However the differences are this girl can focuses on one thing , the woman in the photo with quality street , they focus on the different women and the chocolate like they cant choose . 

Friday, 9th of February 2024

DO NOW- 

-confident

-inspiring

-powerful

 

C1 SECTION A PPE 

L/O- to practise how to answer exam style questions effectively 

Q1- This Girl Can- 

explore how the print ad for This Girl Can used media language to create meaning 

-A- text/written language

 The This Girl Can campaign is used as a encouragement towards women of any type no matter what body type , racial background , age or religion . However #ThisGirlCan campaign is used to make them feel better and more  confident to do things they are not afraid to do .                                                                                                                     In this cover for the This Girl Can campaign they have used the quote "Sweating like a pig. , Feeling like a fox." have the connotations that Sweating like a pig is quite easily shown in the background image since you can see the sweat dripping down her active arms and tired head , You can very very clearly see that she has been sweating a lot by in which state she is in and that has been easily shown by how her hair is for example , her hair is very messy like when you work out for a major amount of time , The way that her skin on her face down to her neck is showing that her sweat is making her glow in the lighting . However for the second half of the quote 'feeling like a fox' is shown to have the connotations of feeling 'sexy' because that is how people describe women is being 'fox' like or 'foxy' which is knows to be another word for feeling sexy or looking sexy which can easily boost her confidence and make it go through the roof . In the This Girl Can Campaign they have a campaign where they want every girl women or elderly to feel comfortable with themself and to be able to be able to do any sports or activities or anything they enjoy without having the feeling that they are gonna be judge .

The campaign This Girl Can inspires women of all ages normally 14 and up and brings more positivity towards each women doing and jining in with this campaign .