RADIO C1

 -Friday, 06th of December 2024-

DO NOW-

1.what is a public service broadcaster- that is independant of government financed by public money and dis seen to offer a public service.

2.how is commercial radio funded- advertising. 

3.what kind of content does bbc radio 4 broadcast- mixed speech/spoken word.

4.who regulates radio in the uk- OFCOM.

5.what has effected the popularity of radio in recent years- technical conference/streaming platforms

                                                                            RADIO

- Digital radio is widely used due to better quality sounds and wider access to more stations.

- Digital technology allows media organisation to offer audiences many ways to experience a programme in addition to listening on a radio.

- Streaming live.

- Listening again via catch-up service.

- Downloading a podcast.

- Accessing content on social media platforms e.g. youtube.

- All this content across a range of platforms offers audiences the opportunity to choose where and when they listen to the radio.

- Podcasts are now regularly producing podcasts by radio broadcasters, offering the chance to download a programme.

- Many offer additional content or edited highlights from the original programme.

- Increasingly , podcasts are produces independently of a radio broadcaster: these include drama series, comedies and factual shows.

- 88% of the UK's adult population , or 49.5 million people, listened to the radio each week.

- Commercial radio's share of listening was 54.1% up from 50.9% in 2022.

- 17% of total listening was on smart speakers . a 22% increase from the previous year.

- Total combined Digital listening is now 72% of all radio. listening.

- Radio fulfils a range of uses & gratifications for audiences--

-personal identity

-entertainment

-social interactions 

-information

-companionship

-background sound

-relaxation

-escapism

-education

                                                                      The Archers

                               L/O: to explore the content and production of a radio drama

-The Archers is the worlds longest running radio soap opera

-Broadcast since 1951 , it was famously billed as 'an everyday story of country folk' and is now promoted as , a contemporary' drama in a rural setting.

-Very carefully researched , farming community , issues to do with living in the country side and the worldwide issues

-is a drama but not quite as you know it 

-it is slow-moving, subtle and gentle 

-is it set in the fictional village of Ambleside

-storylines are sometimes serious- rape within marriage , racism, drug addiction, family breakups

more commonly , stories focus on daily rural life- caring for animals 

                                                          soap opera conventions

-well known theme tune 

-set around a small village 

-the traditional target audience tends to be women

-stories are often focused on family/work/relationships

-daily regular listening

-ongoing stories to keep viewers 'hooked'

-multi-strand narratives to reflect real life 

-set in specific locations where characters come together

-tends to feature for dialogue then action-drama arises out of conflict between characters

-Spotify

-apple

-the conversation

-mums-net

-wordpress

-youtube

-catchup

-BBC 

-radio

-live

-download the podcast

Because people might be working night shifts or working so having multiple time frames creates a wider  audience for multiple people as everyone is not able to listen at the same time this offers a lot of flexibility for everyone and if someone misses apart of the podcast they can watch it at the other time.

-Tuesday , 10th of December 2024-

DO NOW-

1. what year was the archers first broadcast-1951

2.what channel is the archers broadcast on-BBC radio 4

3.name two soap opera conventions- strong female. characters , stories, focused on family, work, relationships

4.when is the archers broadcast on the radio-7pm everyday except Saturday an 2pm the following day

5.what's BBC's remit-to inform, educate and entertain

                                                                     SET EPISODE

                           L/O: to explore a specific episode of the set text & the target audience

-the archers is aired on BBC radio 4 , the BBC's main spoken word channel

-this means it is funded by the license fee

-although the one original function of the show was to educate farmers , it soon gained a large audience and source of entertainment for a wider audience not just for audience from the rural communities.

-however, the show still prides itself on the quality of its research and its ability to portray real rural life.

- they have approximately 5million listeners 

-plus a 1million online

The Archers is severally popular because it shows what women are out doing , since it is mainly a women strongly based podcast they attract in a massive amount of female audiences such as both young and old , the fact that women used to have to stay at home and be house wife's this gave them the time every day to listen to this allowing then to have a much larger view it could also be very comforting to lot of women because they are stuck art home everyday and it is every day at reasonable hours and it is extremely flexible, the fact that the podcast is only 13 minutes long allows a short podcast that keeps you intrigued with all the information , the twists, the cliff hangers and much more with continues to this day t bring in a larger audience, they talk a lot about relationships and show the positives and negatives in a relationship , the family issues , the drama it brings in such as abuse, rape, family problems and alcohol problems this makes it drama which draws in a larger audience then people expect.

-production-

-the programme is produced at the BBC studios in Birmingham

-the producers consult specialists advisors when developing storylines

-different scenes are recorded in different areas to ensure that the sounds match the scenes 

-the authenticity of the ambridge world is very important-from the sound of walking right down to which birdsong you'd hear at different times of year

-just like life, theres usually one big storyline going on all the time, and smaller 

-storylines- Kirsty trying to sell her house, santa thing at the ball, just released out of prison wants to apologies, argue about emma in parish council after breaking rules, explaining how he got caught up in modern day slavery, reported his father, pantomime/village trip, linda upset by seeing Gavin

-main characters- Julie, Helen, Emma, Mick, Joy, Kirsty, Gavin, Alan, Linda, Philip, George, Blake , Kenzie, Mrs Chadwick, 

-genre conventions-  soap opera

-audience appeals-

-how does this episode "inform, educate or entertain- they start talking about a christmas party/fun fair type of thing

-how does the episode show the impact of social or cultural context- Christmas time

DEMOGRAPHICS

-age- adults

-gender- mostly women

-location

-income

-class

-sexuality- 

-religion

TARGET AUDIENCE

-76% of the audience is female 

-55+   (62%)

-ABC1 ( middle /upper class)

-White british (81%)

-Right-wing

-high disposable income

-midlands location

the producers of the show have their main target audience, but also want to tackle secondary (smaller, difference) audience segments.

-young people

-audience from abroad

-city dwellers

-multiple races, ethnicitacl, religions, sexualities and classes

Friday, 20th of December 2024-

DO NOW-

-5 million listeners plus an extra 1 million

-76% of the audience is female , target audience is females older

-seven pm everyday except from Saturday at 2 pm for a catchup

-demographics

-to inform , educate and entertain

other ways for fans of the archers engage with the show

-answering questions

-getting a calendar

-going to plays

-read up on characters

-quizzes

-podcasts

-music festivals

-for many of the listeners, the archers was a familiar  friend which provided a comforting
background and, until fairly recently , there were an unwritten rule that nothing too terrible would ever happen.

- is a crucial way took keep in touch with british life

personal identity- the audience who watch the archers mostly relater to which they are talking about which brings in a more personal side to the show.

information- the archers talks about domestic abuse , rape , arguments, family problems and much more which causes drama but also relatable . you can learn about what different topic is like and can open you up to a larger mind.

entertainment- it gives the audience a laugh and something to look forward to.

social interaction- they draw in audiences +talking to friends and family which can draw in a large audience and bring in more audience.